Progressives always have to adapt modern digital tools for their own use. Facebook, Twitter, Instagram – all tools created for businesses that we try to leverage for good. But increasingly the tools and tactics are more varied, the platforms change rapidly, and organizations are feeling the pressure to keep up.
This course is not just about the “how-to” basics, but where to focus your time in a way that truly makes a difference and builds communities. It draws from social psychology, behaviour change research, messaging, and best practices from the field, distilled into an eight week online course.
Using an online platform, participants work through video modules and exercises to incrementally develop a digital plan for their organizations. Each week features a panel of experts to flesh out the conversation, and peer-support channels and
guidance on the lessons. Many weeks include bonus materials – such as industry reports on top influencers, benchmarks to compare their success to, etc.
At the end of the 8-week sessions, each organization will have an actionable digital strategy, and the tools and knowledge to help them succeed.
Theory of change. Choosing the tactics
that reach our goals.
Who helps us win? How to build
audiences that get results.
Framing, campaign arcs, editorial.
Matching your message to the
How to choose, what each is good for,
Performing site audits, what's out
there, matching with tactics.
Branding, why aesthetics matter, hacks
and short cuts to execute every day.
Ad Buys in a changing environment.
Organic amplification tactics.
Testing, reporting, creating a digital