Leverage digital tools to make a difference in the world.
Digital organizers and marketers are struggling to sift through the noise and create powerful online campaigns.
But effectively harnessing digital tools for movements, organizations and candidates can make or break a campaign, galvanizing people to take action in issues that matter.
This nine-week course will cover digital techniques and approaches that draw from social psychology, behaviour change research, messaging, and best practices.
By the end, you’ll have developed a customized strategy that you and your organization can implement right away, while knowing where to focus your time in a way that truly makes a difference and builds communities.
Learn and connect in an environment that empowers you with the tactics, tools, resources, and strategic approaches you need to make a real difference.
A nine-week course that breaks down how to build effective digital strategies for progressive movements. It includes online modules, group coaching sessions, and other learning tools.
Join one of two cohorts, beginning in May and September 2021.
Campaign organizers, digital practitioners— anyone tasked with leading their organization’s digital strategy and implementation. This course is designed exclusively for nonprofits, the labour sector, and other organizations trying to make the world a more just and healthy place.
empowering organizations to take their digital organizing and messaging into their own hands.
WEEK 1 – STRATEGY
Online Meetup May 11th 9:30 – 11:00 PST
Thinking like a digital strategist and knowing your theory of change.
WEEK 2 – AUDIENCES
Online Meetup May 18th 9:30 – 11:00 PST
Identifying and building audiences that help us win.
WEEK 3 – MESSAGING
Online Meetup May 25th 9:30 – 11:00 PST
Framing your narrative and developing editorial your audience will notice
WEEK 4 – TACTICS
Online Meetup June 1st 9:30 – 11:00 PST
Understanding and selecting the right tactics to reach your goals.
WEEK 5 – TOOLS
Online Meetup June 9th 9:30 – 11:00 PST
Developing a needs assessment and knowing your options.
WEEK 6 – CONTENT
Online Meetup June 15th 9:30 – 11:00 PST
Branding 101 + hacks and shortcuts you’ll use every day.
WEEK 7 – ADS
Online Meetup June 29th 9:30 – 11:00 PST
Creating and buying effective digital ads in an ever-changing environment.
WEEK 8 – ENGAGEMENT
Online Meetup July 13th 9:30 – 11:00 PST
Driving engagement, growth hacking, and fostering an online community.
WEEK 9 – REPORTING
Online Meetup July 20th 9:30 – 11:00 PST
Testing, reporting, and understanding impact
Includes pre-course client-led-audit and onboarding, and post-course check-in and review of analytics and outcomes.