Making Waves 06 December 2019 Current Status Not Enrolled Price Closed Get Started Take this Course Login Course Content Expand All Welcome 1 Topic Expand Lesson Content 0% Complete 0/1 Steps A story about digital engagement … Session 1: Strategy 7 Topics | 1 Quiz Expand Lesson Content 0% Complete 0/7 Steps A Note on Process Strong Foundations Video: Theory of Change Getting from A to B Tactics Bringing It Together Assignment Strategy Quiz Session 2: Audiences 5 Topics Expand Lesson Content 0% Complete 0/5 Steps Why Audiences Matter Developing Target Audiences Assignment The Audience You Have vs. The Audience You Want Engagement Funnels Session 3: Messaging 9 Topics Expand Lesson Content 0% Complete 0/9 Steps Messaging Matters The Power and Principles of Storytelling Defining Core Themes Exercise: Building Themes Key Messages Do You Know Your Value? Exercise: Value Proposition Voice & Tone Assignment Session 4: Tactics 7 Topics Expand Lesson Content 0% Complete 0/7 Steps What Are Tactics? SWOT Analysis Assignment Tactics Catalogue Exercise: SMART goals Minimum Viable Product Make Sure You’re Climbing the Right Mountain Session 5: Tools 6 Topics Expand Lesson Content 0% Complete 0/6 Steps The Right Tools for the Job Tools Catalogue Digital Asset Audit User Experience Mapping Needs Assessment Assignment Session 6: Content 8 Topics Expand Lesson Content 0% Complete 0/8 Steps The Power of Good Content Types of Digital Content Anatomy of a Social Media Post Branding Principles Creating Content Curating Content Collaborating for Content Make a Plan Session 7: Ads 10 Topics Expand Lesson Content 0% Complete 0/10 Steps Why Digital Ads? Digital Ad Environment Choosing Your Objective Planning Assignment Testing Creative Audiences Reporting Meta Ads 101 Session 8: Engagement 7 Topics Expand Lesson Content 0% Complete 0/7 Steps What is Digital Community Engagement? Fundamentals Exercise: Engagement Checklist Making Engaging Content Exercise: Map Your Universe All About Hashtags The Signs of a Disengaged Community Session 9: Analytics & Reporting 4 Topics Expand Lesson Content 0% Complete 0/4 Steps Introduction to Analytics Native Analytics Third-Party Tools Reporting You Did It!