Key Takeaways

• Tools should enhance your campaign, not distract from it
• Conduct an audit of what you have
• Explore a user journey to see what your audience would ideally experience
• Focus on the fundamentals first, then add in the tools that will make the biggest difference
• Get inspired, not overwhelmed!

Final Thoughts

Exploring tools can be overwhelming, fun, and everything in between! Sometimes we can see the potential but the fear of choosing the wrong one or trying something new overwhelms us.

Don’t sweat it. I always think the basics and fundamentals are what matter most and then to be patient and kind with yourself as you take on a new tool. And don’t be afraid to ask for support!